How a hook actually works.

1. Where creator fees come from

A pump.fun launch earns the creator a share of trading fees for as long as people trade the coin. Normally that stream lands in one wallet and no buyer ever finds out what happens to it.

2. What a hook adds

When you launch through sook you pick one of the ten hooks — or write your own — and the routing rule is serialised into the token's metadata before the mint transaction is signed. It travels with the coin. Anyone reading the metadata sees the policy.

• Deterministic. A hook is a fixed split plus a cadence, e.g. 85% buy & burn, 10% liquidity, 5% creator, hourly.
• Public before the first trade. It is written at mint, not announced later.
• Readable by anyone. It is in the token URI, not in a Telegram message.

3. What is and is not enforced

We would rather say that plainly than imply a guarantee that does not exist. On-chain enforcement is the direction, not the current state.

4. Writing a custom hook

The custom hook box takes plain language and compiles it into a normalised split. It looks for three things:

• Shares — half, a quarter, 40%, the rest.
• Destinations — burn, holders, liquidity, jackpot, buyback, treasury, referrers, airdrop, creator, marketing.
• Cadence — hourly, daily, every 6 hours, each trade.

Anything unclaimed falls back to liquidity, and the result is always normalised to exactly 100% so a launch can never carry a broken split. The compiler is deterministic and runs in your browser — no model call, so it cannot stall or invent a destination you did not name.

5. The board

The coins on the board and the leaderboard are live Solana pairs pulled from public market data. They are other people's coins and they are shown Unhooked, because they are — none of them carry a fee policy. We do not label anyone else's coin with a hook it does not have.

6. Cost

sook does not take a cut at mint. You pay Solana network fees and whatever optional first buy you set. The creator share defined by your hook is yours to route.